Purchase Behaviour of Green Footwear in Saudi Arabia Using Theory of Planned Behaviour

The study aimed to discover the factors influencing purchase intention and behaviour of customers for green footwear in context Saudi Arabia. used theory planned constructs, which was extended with two more variables, environmental consciousness, health consciousness. It investigated influence consciousness on attitudes, as well attitude, subjective norms, perceived behavioural control, customers. results were drawn from empirical data collected 419 respondents Arabia by administering a structured questionnaire. research model relationships among constructs using structural equation modelling approach. show that influenced behaviour. On other hand, attitudes but showed no significant relationship Furthermore, norms statistically footwear; however, control failed current is first its kind Additionally, this be conducted originality reflected extension